ATM Branding Projects
Industrial Design & Manufacturing
ANZ Bank
2010-2015/2017/2019
Sterling Products, Australia
- Industrial Designer/Design Engineer
Experience in Industrial Design & ATM Branding Fabrication
My work in ATM branding design combines industrial design, fabrication strategy, and cross-disciplinary coordination. Across large-scale rollouts, I developed complete branding systems and physical components that needed to be durable, cost-efficient, and visually aligned with strict corporate identity guidelines.
Through design, fabrication strategy, and hands-on coordination, I contritubed immensly in delivering ATM branding solutions that were both visually elevated and technically robust.
The work not only improved the quality and durability of each component—it also shifted expectations within the fabrication process, showing that higher standards were achievable even within push-manufacturing environments.
.webp&w=3840&q=100)
.webp&w=3840&q=100)
.webp&w=3840&q=100)
.webp&w=3840&q=100)
.webp&w=3840&q=100)
.webp&w=3840&q=100)
.webp&w=3840&q=100)
-1.webp&w=3840&q=100)
-1.webp&w=3840&q=100)
-1.webp&w=3840&q=100)
-1.webp&w=3840&q=100)
-1.webp&w=3840&q=100)
Challenging Conventional Manufacturing
Many fabricators operated within “push manufacturing” limitations, relying on outdated assumptions about what could or could not be produced.
I challenged these norms by:
- Introducing new bending and forming techniques
- Testing non-standard material finishes
- Adjusting tolerances to achieve cleaner, sharper branding elements
- Working directly with engineers and machinists to prototype beyond their comfort zones
The result was a higher-quality, more refined product that raised the standard for ATM branding components.
-2.webp)
-2.webp)
-1.webp)
-1.webp)
-1.webp)
Issue Resolution & On-Site Problem Solving
Real-world installations often revealed unforeseen challenges—from misaligned housings to inconsistent site preparation.
I worked closely with installation teams to:
- Diagnose fitting issues
- Modify components for tighter tolerances
- Adjust mounting systems
- Refine instructions to prevent repeat problems
This direct involvement ensured every unit performed exactly as intended once deployed.
Collaboration Across Disciplines
The success of an ATM branding rollout depends on seamless coordination between designers, engineers, fabricators, and installers.
I contributed by:
- Leading design reviews with stakeholders
- Communicating technical intent to manufacturers
- Working with engineers on structural and material decisions
- Ensuring installers had complete, accurate information
- Maintaining alignment between brand, engineering, and operational needs
This collaborative approach ensured smooth production and consistent execution at scale.
-1.webp)
-1.webp)
-1.webp)
-1.webp)
Documentation & Production Standards
Clear documentation was critical to execution. I produced comprehensive packs that included:
- Technical drawings and schematics
- Exploded assemblies
- Material and finish specifications
- Prototype evaluation notes
- Installation guides
- Quality assurance procedures
These documents became the foundation for manufacturing consistency and installation accuracy.
-300x207.webp)
Related Projects
Loading archive items
Explore HZ Designs & Project Archives - A curated collection of design projects, case studies, and creative work.
Explore HZ Designs & Project Archives - A curated collection of design projects, case studies, and creative work.