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Branding

NovaTEN

In April 2020, Real Serious Games set out to establish a distinct brand for one of their emerging digital services. The objective extended beyond visual identity alone and required a structured branding process that could define the product’s position, purpose, and long-term direction.

The engagement began with a series of discovery and strategy workshops focused on understanding the client’s journey, brand values, market context, and audience perception.

Category :

Branding & Visual-Comms

Client :

Branding & Visual-Comms

Start Date :

April 2020

Company :

Real Serious Games

- Senior Marketing Lead & Designer

Deliverables:

Branding Workshops (Brand Strategy, Brand Identity, Brand), Brand Guide Documentation, Ms Office Templates (Word, Powerpoint, Excel, Outlook)

Developing RSG Website

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Branding

NovaTEN

The engagement began with a series of discovery and strategy workshops focused on understanding the client’s journey, brand values, market context, and audience perception.

Category :

Branding & Visual-Comms

Client :

Branding & Visual-Comms

Start Date :

April 2020

Company :

Real Serious Games

- Senior Marketing Lead & Designer

Deliverables:

Branding Workshops (Brand Strategy, Brand Identity, Brand), Brand Guide Documentation, Ms Office Templates (Word, Powerpoint, Excel, Outlook)

Brand & Marketing

'A Chip Off the Ol' Block'
The project concluded with the delivery of a comprehensive brand guide, outlining the strategic foundation, visual system, and usage principles.