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Queensland XR Hub

Following the Real Serious Games branding initiative, the same structured branding process was applied to the development of the Queensland XR Hub identity. The goal was to establish a clear, credible, and future-focused brand that could represent an emerging ecosystem supporting extended reality (XR) innovation, education, and industry collaboration across Queensland.

Category :

Branding & Visual-Comms

Client :

Internal

Start Date :

April 2020

Company :

Real Serious Games

- Senior Marketing Lead & Designer

Deliverables:

Branding Workshops (Brand Strategy, Brand Identity, Brand), Brand Guide Documentation

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Branding | Post-Production | Graphics

Queensland XR Hub

Category :

Branding & Visual-Comms

Client :

Branding & Visual-Comms

Start Date :

April 2020

Company :

Real Serious Games

- Senior Marketing Lead & Designer

Deliverables:

Branding Workshops (Brand Strategy, Brand Identity, Brand), Brand Guide Documentation

Brand & Marketing

The project concluded with the delivery of a comprehensive brand guide, outlining the strategic foundation, visual system, and usage principles. This ensured consistency across digital, print, and environmental applications, while providing a scalable framework to support the Queensland XR Hub’s growth as a recognisable centre for XR innovation and collaboration.

Social Intro Reel

Successful delivery of a comprehensive brand strategy and identity that positions Real Serious Games as a leader in the VR gaming industry. The brand guide provides a clear roadmap for consistent brand communication and design across all touchpoints.

The Custom Mircrosoft Templates created alongside the Brand Guides Document, enables the markeing team to create professional and consistent documents, presentations, and emails without the need for a designer.

Transparent Text

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